
Dealertrack

Reynolds and Reynolds
Transfer contacts, companies, deals, and more from Dealertrack to Reynolds and Reynolds. 14 of 17 data objects fully compatible. 48-hour delivery with 100% accuracy guarantee.
Get a custom quote for your Dealertrack to Reynolds and Reynolds migration based on your specific requirements.
Total contacts, companies, deals, and activities to migrate
Complex data structures and custom configurations
Relationships, attachments, and historical data depth
Standard or expedited migration scheduling
15-minute call • No commitment • Get instant estimate
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If any data is incorrectly migrated, we'll fix it for free, no questions asked. Your data integrity is our top priority.
A quick look at both platforms to help you understand your migration path

Digital solutions for automotive retail
Dealertrack by Cox Automotive is a leading provider of dealer management system (DMS) and integrated solutions for automotive retail, including CRM, F&I management, credit application processing, vehicle registration, and compliance tools. It streamlines vehicle transactions and enhances customer experience through integrated technologies.
Access to industry's largest lender network for instant credit decisions

Intelligence at Every Touchpoint
Reynolds and Reynolds is a leading provider of dealership management systems, CRM, and software solutions for automotive retailers, offering integrated tools for sales, F&I, service, and parts management.
Industry-leading DMS with ERA-IGNITE and POWER platforms

"Intelligence at Every Touchpoint"
Reynolds and Reynolds is a leading provider of dealership management systems, CRM, and software solutions for automotive retailers, offering integrated tools for sales, F&I, service, and parts management.
Ideal for: Automotive dealerships seeking a comprehensive DMS and CRM platform with AI-powered customer engagement and deep integration across all dealership departments.
Industry-leading DMS with ERA-IGNITE and POWER platforms
FOCUS CRM with AI-powered conversation and engagement features
Products in over 70% of U.S. dealerships
Reynolds Certified Interface program for secure third-party integrations
Learn more at
reyrey.com
See exactly which data objects transfer from Dealertrack to Reynolds and Reynolds


Expert-handled migration: Our specialists manage all data mapping and transformations to ensure accurate transfer.
Common questions about migrating from Dealertrack to Reynolds and Reynolds.
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Need to go the other way? We support bidirectional migrations.
Reynolds and Reynolds → DealertrackJoin hundreds of revenue teams using Switcher to streamline their CRM migrations.
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